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The London Pass®: 100+ Attractions including London Eye
From 113,36 €
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Planning a trip to London and want to understand which pass to choose for savings… well, you’ve come to the right place to find out! London is one of the world’s largest metropolises and hosts an incredible number of tourist attractions, but as many know, unfortunately most of these attractions have very expensive entrance fees.
This is where Gocity’s London Passes come in – a company that provides tourist passes allowing visitors to access numerous attractions without paying separately for each entry. The passes can cover museums, tours and other activities, allowing significant savings of up to 50% compared to standard prices and, in some cases, the chance to skip queues (which in London can be quite considerable).
But when is it really worth buying one? It depends on several factors, given that there are two types of passes, each with specific features.
In this guide, we’ll analyse in detail all aspects of the available passes: costs, included attractions, advantages and disadvantages of each option. Our aim is to help you understand which pass best suits your travel needs and visiting style.
Let’s start by saying that the London Pass comes in 2 different types, each with its own formula:
Despite the names sounding similar, each pass works differently while sharing the same basic objective: to allow you to visit London’s main attractions whilst saving money compared to buying individual tickets.
The key to making the right choice lies in understanding two fundamental aspects: what kind of experience you want to have in London and which pass will guarantee you the best balance between savings and ease of use.
In the following sections, we’ll examine each of these passes in detail, analysing their features, advantages and possible limitations.
Below is the complete list of all attractions included in the London Pass and the Explorer Pass. The list may vary over time, so check when purchasing.
It’s worth noting that some attractions are included in one pass or the other only.
Beyond the main attractions, there’s a rich list of “secondary” locations that often prove to be the most wonderful and interesting surprises of your trip. There are not just attractions, but also useful services: for instance, you can hire a bike and explore the city on two wheels – London has many safe cycling zones where this experience is truly pleasant.
Guided tours are the cherry on top. Football enthusiasts can visit Chelsea and Arsenal’s stadiums, entering the changing rooms, the stands and even the pitch. If you’re travelling with children, you’ll find plenty of museums and exhibitions designed specifically for them.
The London Pass is the most purchased tourist pass by those visiting the English capital, and for good reason: it gives you access to countless London attractions, from the most famous to the most unique museums and tours that will help you discover even the lesser-known corners of the city.
How it works is very straightforward: choose how many days you want your pass for – from 1 to 10 days of validity – and during this period you can visit all included attractions. There’s no limit to the number of attractions you can see in a day, although each attraction can only be visited once.
This pass is perfect for those who want to explore London in depth. Whilst it works best with at least 4-5 days at your disposal, it can also be an excellent ally for a 1-2 day weekend. With a well-organised itinerary, you can make the most of it even in a single day!
Currently, it’s the pass that includes the most attractions among all those available in London, with over 80 places to visit. The best part? It’s super flexible: you decide when and what to visit.
The London Pass, in addition to giving you access to all the attractions listed above, is the only one of the two passes to include:
The cost of the London Pass depends solely on the number of days for which you decide to purchase it. During the validity period you can then visit any of the attractions listed and take part in all included activities.
We’ve listed the standard prices but you’ll find them practically always discounted at the time of purchase. Adults are considered anyone aged 15 and over, whilst for children aged between 5 and 15, expect a cost around 35% lower.
Yes, the London Pass is worth it from an economic perspective. For example, choosing the 3-day version, you can save up to 45% compared to buying individual tickets for each attraction separately. However, the value should be assessed case by case, especially based on the specific entries it includes.
The London Pass is particularly suitable for those visiting London for the first time and wishing to see as many attractions as possible. It offers great flexibility, allowing you to decide independently when to make visits and what to visit.
Let’s consider the 3-day Pass option and compare it with the cost of individual attractions. Choosing some of the main attractions, easily visitable in 3 days, such as:
A quick calculation:
Buy the ticket from 113,36 €Note: for the comparison we’ve accounted for the cost of individual attractions assuming you purchase them online in advance. If instead you were to buy entrance tickets on the spot, on the day of your visit, the cost would be significantly higher and the savings thanks to the pass even greater!
The London Pass is available for purchase online only. Offers and promotions are continuous so you’ll find it almost always at a discounted price.
At some attractions, pass holders have access to dedicated checkout lanes, allowing time savings. However, not all attractions have these “fast tracks” and, even where they do exist, security checks can still generate queues and unavoidable waits.
In summary, the London Pass offers both economic and time savings, although the former is the predominant factor. To minimise waiting times, it’s advisable to plan an itinerary that includes visiting the most crowded attractions during times of lower footfall.
In most cases, it’s not necessary to book entry to attractions. There are however some exceptions, where advance booking is required despite possessing the London Pass. This applies to the most visited tourist attractions, such as the London Eye, Madame Tussauds, The Shard and, in general, all guided tours.
The London Pass is valid for 2 years from the time of purchase. Official activation occurs when you visit the first attraction. Once activated, the pass is valid daily, not for 24 hours. It’s therefore advisable to activate it in the morning, so you can make the most of the entire day.
Buy the ticket from 113,36 €
As mentioned at the beginning of this article, Go City offers a second pass alternative to the London Pass with a completely different formula, called London Explorer Pass.
In this case, you decide on the number of attractions you want to visit rather than the number of days of validity. Unlike the London Pass, it doesn’t work based on how many days you select, but on the quantity of attractions you want to see: 2, 3, 4, 5, 6 or 7.
This formula proves particularly advantageous for those planning short breaks in the English capital, as the maximum package includes 7 attractions. It’s the perfect solution both for travellers who enjoy spontaneity and prefer to decide on the spot what to visit, and for those who have already made up their minds and know exactly which attractions they want to include in their itinerary.
Flexibility is the main strength of this pass: you decide in advance only how many attractions to visit, whilst the choice of specific locations can be made freely during your stay. The catalogue of available attractions, though slightly smaller than the classic London Pass, nonetheless includes all the main London landmarks and museums, making it ideal for a more focused experience.
The London Explorer Pass, in addition to giving you access to all the attractions listed above, is the only one of the two passes to include:
Using the London Explorer Pass is extremely straightforward. At the time of purchase, you simply select how many attractions you wish to visit. For example, if you opt for a 3-attraction pass, you can access three locations of your choice from those available in the catalogue.
The pass remains valid for 60 days from first use. The countdown begins when you visit your first attraction, after which you have two months to complete your remaining visits.
The most appreciated feature is complete freedom of choice: you purchase the pass by indicating only the number of attractions, whilst the choice of which places to visit and when can be made once you’re in London, taking into account factors such as the weather, crowds or simply your mood for the day.
We’ve listed the standard prices below, but you’ll find them almost always discounted at purchase. Anyone over 15 years old is considered an adult, whilst children between 5 and 15 years old receive a discount of approximately 35%.
From an economic perspective, savings become apparent after the second visit. Considering that a single attraction in London costs an average of £35 (rising to £40 for premium attractions), two separate tickets would cost approximately £75. The two-attraction pass, meanwhile, considering available discounts, works out at around £65.
This type of pass is particularly worthwhile in several situations:
For first-time London visitors staying for at least 3 days, we’d instead recommend the traditional London Pass, which offers greater completeness and flexibility.
Buy the ticket from 67,71 €Purchase of the London Explorer Pass is exclusively online. After your order is confirmed, you’ll immediately receive all necessary documents via email and can manage your pass through the Go City app.
Once purchased, you have 24 months to start using the pass. After your first use, you’ll have 60 days to complete all visits included in your package.
The key to selecting the right pass lies in carefully analysing the nature of your visit: consider the length of your stay, your personal interests and the attractions you want to visit. By drawing up even a rough outline of your days, you can easily identify which pass best suits your needs, guaranteeing maximum savings and the best travel experience.
To keep it simple:
👉 London Pass
Medium to long trip (4-10 days), first-time visitor to London and seeking thorough exploration of the city.
👉London Explorer Pass
Short trip (2-3 days), interest in a limited number of attractions, itinerary not yet clearly defined and flexible schedule.
No version of the London Pass includes public transport.
For getting around the city, you can use your debit or credit cards directly, or get an Oyster Card, the official card for London transport. You can purchase one in London at any Underground or railway station, selecting your desired duration and zones of validity. For more information, please see our detailed guide on London transport.
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